Nothing scares an investor more than risk, and nothing contributes more to risk in investing than volatility.
Just ask investors in 2008 going from the highs in spring to a drop of more than 40%. Since then investors are looking a solution for their investment nightmares.
Almost every new investment being sold today comes with the selling feature "it does not have the volatility of the stock market". Many come with guarantees, others invest in alternative assets and some invest using a special investment strategies.
Plan for Financial SUCCESS !